It is undeniable that more and more people are considering that their individual actions have an impact on wider society. The rise of ethical consumerism is real, and should not be underestimated, but there is still a long way to go.
We have become a generation of brand boycotters – and no I don’t mean Russell, we need to embrace that lovable rebellious buffoon (especially since he has seen sense and come out in support of the Green Party).
The European Commission is looking into a new labeling system for food products that clearly shows consumers each stage of the supply chain for that product. This is hoped to eliminate the use of the term ‘local’ for produce that has mainly been handled or produced away from the claimed place of origin by encouraging and identifying ‘short supply chains’. Continue reading
In case you hadn’t heard yet, the Olympics are coming to London. When I say heard, what I mean been bombarded with more event anchored advertising than has ever graced our TV screens. Of course it is an exciting event, but like all exciting events which come round periodically, New Years’ Eve, Christmas, The World Cup etc. etc. The size of the hype is almost always reflective of the scope of the let-down. Continue reading
KFC is a transnational company originating in America, and like many other food chains it has outlets all over the globe. It should be expected that whilst taking into consideration local culture of all its host countries, that the company should uphold the morals that glue together the democratic society from which it originates, and if not promote them, then at least not go against them. Continue reading
Starbucks. Star + bucks. It’s all in the name. Alongside the popular joke ‘COST-A-packet’ or ‘COST-A-fortune’, whichever you prefer, there is a deeply rooted problem in the coffee industry.
Coffee is the second most traded commodity in the world, second only to crude oil, and the populations of the developed world depend on coffee to fuel their bodies just as much as they rely on petrol to fuel their cars.
The beauty industry is a multimillion pound world wide phenomenon. Britain’s market is worth £783 million alone! Created out of advertising to try and make our society’s women (and increasingly men) feel as though they are inadequate to sell products.
The media create an idealistic, yet distorted, image of unattainable perfection which now it seems the entire universe is trying to achieve. The average person sees over 2000 advertisements everyday, many promoting a product that promise to make you thinner, have better skin etc etc… Media critic Jean Kilbourne when referring to the advertising industry within the field of beauty said: ‘these women don’t have blemishes… they don’t even have pores!’ adding a tone of humour to what is a very serious subject. Continue reading